DMA - Commitment to Consumer Choice

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It’s about choice.

The CCC program supports DMA’s strong desire to empower consumers and build consumer trust.

Commitment to Consumer Choice Mission Statement

The Commitment to Consumer Choice (CCC) reflects DMA’s continued emphasis on empowering consumers and strengthening their trust with the direct marketing community. Adhering to the Commitment to Consumer Choice, launched in October 2007, is required for DMA member organizations. The CCC requires that you notify consumers of the opportunity to modify or eliminate future mail solicitations. This site will lead you through the process by which you will come into compliance with all CCC guidelines.

Look for the CCC Seal

DMA members, upon successful completion of the CCC test, may use this site to download the DMA Trusted Marketer Seal. Consumers can take confidence in knowing that when they deal with an organization that displays the seal, that organization has taken the important steps necessary to safeguard their privacy and mailing preferences.

Did You Know?
DMA’s Commitment to Consumer Choice reflects the strong belief within the marketing community that the evolving needs of consumers must be met to be successful in today’s market. DMA believes the direct marketing community must be at the forefront of addressing consumer needs. Effective self-regulatory actions will directly respond to the advocates and regulators who otherwise would respond with their own initiatives.