Do Reviews Really Matter To The Majority?Saturday, August 18, 2012 | 5:14 pm
Reviews about products and services matter to a lot of people. It has been quite customary for people to ask around and to get a general notion before they write a check. Now they need not have to pester their family or friends and long lost relatives for the same purpose. They can simply log in to the internet and start reading the product review. These are generally written by people who have been in the industry since the past few couple of years – in other words, you will be listening to expert advice from people who know what they are doing.
Product Reviews And Search Engine Rankings
Not many people are aware of the fact that reviews tend to affect the search engine ranking of the websites. Consider a review of any particular product or service that is posted within a few hours of the official announcement. Plenty of people (who got wind of this) may start hunting for expert opinions on the internet. There is nothing left to debate about the fact that product reviews can sway people from the original opinions that they were holding. This can be a blessing or curse for the retailers. Generally the businessmen will welcome positive reviews about their products or services.
Reviews Help To Portray The Thinking Of The People
Online marketing has become the core buzzword for many professionals located across the globe. It is only a matter of time before we start discarding the traditional forms of advertisement through the mass media and concentrate entirely on internet marketing. There are plenty of websites that are dedicated to the listing of various kinds of reviews about products or services. It is all a matter of going to the appropriate website and spending some time reading through the opinions posted. A simple advantage of review websites is the ability to portray the accurate thinking of the masses.
Why Review Websites Have Better Search Engine Rankings?
During the past few years, professionals who deal with search engine optimization tactics have noticed a strange improvement in the ranking of websites that list with reviews of products and services. This is a fact that was acknowledged by veteran engineers working for some major search engine names such as Google. Independent market research conducted by these experts suggests that more people spend their free time on the internet reading reviews of products. For the sake of illustration, just type the name of the most recently released tech gadget; you will find a couple of reviews of the same device that are listed in high profile websites.
Should I Attribute Any Relevance To The Comments Posted?
The next time you are reading a review, please look into the comments posted below the article. People from all walks of life will chime in their opinions about the service being discussed. An interesting fact of the matter is that you can more about the services offered by the competitors. It is quite conventional to find interesting dialogues involving discount codes and coupons among the talks. At times, if it is your lucky day, you can also come across links to other websites which can help you save some money during your next purchase. There are plenty of possibilities in store for someone who spends their time reading the popular reviews.
The Importance Of Video Reviews
Video reviews are mostly preferred by the average internet users of this generation. The people who always search for videos do not like to spend their time reading elaborate blocks of text. They would like to see the product or service first hand. This is the major reasoning behind why prominent review portals list a video as well as a textual review of the same product. It is done so that users having a diverse set of mental temperaments can enjoy the services rendered by the website at the same time. A good reviewer will have the correct notion about what the average user will search for in a review. It will be segregated into easily digestible parts.
Buying Products Using The Links Present In Review Websites
Quite often review websites team up with other online retailers to list a couple of links which will enable the reader to purchase/enroll for the product/service without any further delays. There is a form of agreement in between both the parties involved and the users will always get to know the latest prices and additional information through the same links. In other words, they need not have to spend any additional time to search for online sources to buy the product/service. Just think about it – at the end it is a win-win scenario for all of the parties involved.
How Negative Reviews Affect The Sales?
Are you aware of the fact that some companies even use negative reviews about the products released by the competitors to gain the attention span of the readers? This is a trend that is seen rising in many review websites. The underlying idea is to incite the curiosity levels among the users. This idea works because more people will become aware of such activities – within a relatively short period of time. There is a fat chance that they might hasten their purchasing decisions seeing such reviews. The concept might seem like a puzzling piece of evidence; but the latest search trends are showing that such form of subliminal mud-slinging is highly effective.
Reading The User-Written Reviews
Reviews found on the internet can be broadly classified into two. They are the ones written by the expert reviewers and the others written by the average existing users. Both have their share of vantages and disadvantages. People attribute more importance to the latter because it will be less biased and will be usually neutral in nature. Only someone who is currently using a service can provide a straightforward opinion about it – rather than the others. Personal reviews became popular because of the fact that many manufacturers began to sway the opinions of reviewers. There is a full-fledged career option which can help you to earn good revenue if you publish good reviews.
Staying Away From Fake Reviews
It is better to stay away from websites that list fake reviews. While the novice users may find it somewhat tough to discriminate in between the good and the bad portals, a seasoned review reader can find out the nefarious ones quite easily.
(posted in Business)
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